Fiercely brings virtual try-on kiosk to Seattle’s Fashion in Flight

Fiercely partnered with Fashion in Flight at Seattle’s Museum of Flight on Nov. 10, 2026, to showcase an interactive virtual try-on experience during the sold-out runway event. The pop-up highlighted how fashion technology is moving into live events, giving guests a way to preview and shop looks on the spot.

Why it matters: - Fiercely’s large-format virtual try-on kiosk put fashion tech directly in front of event guests at a high-profile Seattle runway show. - The activation showed how interactive styling tools can add commerce, entertainment and brand discovery to live fashion events. - The experience connected the Museum of Flight’s aviation setting with fashion through virtual looks, including vintage-inspired uniforms.

What happened: - Fiercely partnered with Fashion in Flight for the annual event at Seattle’s Museum of Flight on Nov. 10, 2026. - Guests used an eight-foot interactive kiosk and Fiercely’s styling app to mix and match gala looks. - Some attendees virtually dressed in vintage pilot and flight attendant uniforms in a nod to the museum’s Runway to Runway exhibit. - Models walked the runway beneath suspended aircraft before guests moved to the virtual styling activation.

The details: - Paula Cuneo, Fiercely co-founder and CMO, said the company was thrilled to join the sold-out event and showcase its large-format virtual try-on kiosk in a visually striking setting. - The activation let guests trade their real-world outfits for virtual looks that matched the fashion-forward event atmosphere. - Fiercely described the shoppable styles as designed to flatter users and deliver style inspiration. - Fashion in Flight is in its fourth year. - The event brings together art, culture and design. - Fashion in Flight is created in partnership with Fashion District NW and The Museum of Flight. - Fashion District NW says the event supports its mission to educate and connect diverse fashion communities across the Northwest.

Between the lines: - The partnership points to a broader push to make fashion activations more experiential and more directly tied to shopping. - Seattle’s fashion and museum communities are using a runway event to showcase regional talent and new technology at the same time. - The aviation venue gave the pop-up a built-in visual theme, which made the virtual styling experience feel integrated rather than bolted on.

What’s next: - Fiercely is likely to keep using experiential pop-ups to introduce its styling app to new audiences. - Fashion in Flight appears positioned to remain a platform for West Coast talent and fashion community-building in future editions. - More information is available on Fiercely’s social channels: LinkedIn, Instagram and TikTok.

The bottom line: - Fiercely used Fashion in Flight to turn a runway show into an interactive shopping demo, signaling how fashion tech is expanding beyond screens and into live events.